I am a brand builder, creative director, team leader, and passionate inventor of big ideas. With strategic, creative and operations expertise in crafting dynamic brands that inspire and engage customers across every channel.
How? By unifying fragmented marketing activities, diverse product portfolios, and multinational regions with a singular, cohesive, and evocative brand that improves program performance, grows market share and reduces expenses. With a strong roll-up-my-sleeves approach, I leverage my writing and design skills, operations experience, a strong public speaking background, and a passion for collaboration with global stakeholders to drive results-oriented programs. If you’re ready to experience what a resonant brand and high-performance creative team can do for your business, let’s talk.
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career history

San Francisco CA | 2020 – 2021

Head of Brand Marketing

San Francisco CA | 2019 – 2020

Vice President, Creative and Brand

San Francisco CA | 2016 – 2019

Vice President, Brand Marketing

San Francisco CA | 2007 – 2016

Senior Director, Marcomm
Director, Brand Management
Director, Marketing Services

San Francisco CA | 2002 – 2007

Creative Director
Associate Creative Director
Senior Copywriter

San Francisco CA | 1997– 2001

Senior Copywriter

brands

awards

  • 2019 Platinum AVA Digital Awards for the Peter Jones Ambition Campaign
  • 2018 Silver Midas Awards
    New York Festivals for the Peter Jones Ambition Campaign
  • 2006 Silver Addy Award
    for Bermuda Dept. of Tourism Group Travel Magazine DM
  • 2006 Gold Addy Award for Sprint Enterprise Dimensional Mailer
  • 2004 Gold Beverage Dynamics Award for Geyser Peak Print
    Campaign
  • 2003 Creativity Honoree for Shanti Pro-Bono Brand Campaign
  • 1999 ICON Gold for Dell Computer Print Campaign

by the numbers

16

years managing
creative teams

Increased daily MQL delivery by

29%

across 6 weeks with 2018 Sage Brand to Demand campaigns.

Doubled lead capture rate, influencing

$46M

in revenue in 2018 with launch of new Sage website and nurture program.

Managed
program/media
budgets
up to

Responsible
for teams as large as

48

creative colleagues across 10 countries.

Served
under

8

different CMOs in

14

years as a client-side
creative director.

Launched business
builder reference
program that
delivered

45

unique customer
testimonials in
2017, 2018, 2019.

Launched Sage Business Cloud campaign in key US and UK markets in 2017, delivering an

11-point

increase in spontaneous awareness across campaign metro areas.

Oversaw new Riverbed brand to demand global ad program in 2015, delivering…

250M

impressions
with a
24% CTR.

Oversaw creative and main stage production for customer and user conferences for Riverbed global, across 9 years, attended by

30,000

total guests.

Launched Sage Business Builder brand positioning to create end-to-end brand experience in 2017. Adopted/activated by

14,000

employees across the globe.

New Sage creative services operations reduced dependencies on worldwide agencies, saving

$4M

in 2016.

i can help your company with...

Brand Development/ Management/ Expansion

Integrated Marketing Communications

Visionary Creative Direction

Brand/Creative Services Operations

Company Storytelling/ Executive Enablement

Team Development/ Colleague Engagement

skills & knowledge

alex is...

“…more than a storyteller, a creative, a bringer of brands to life – he has the unique gift of being able to unite an organisation and its goals through its creative. Alex then takes his stakeholders and his team on the journey to a successful outcome.”
Kate Hassler,
Marketing Director, JPMorgan Chase
“…in my 25 years as a Bay Area creative, I haven’t met anyone who’s shaped as many careers as Alex. Alex is a teacher and a mentor, one who will illuminate the path forward.”
Joe Franklin,
Global Brand Creative Director, Sage
“What stands out most to me, however, is Alex’s likability - even under pressure. Everyone who works with him loves having him as their leader.”
Alison Conigliaro-Hubbard,
VP Product Marketing, Riverbed
“...a creative visionary, who excels at uncovering the elemental details and insights and crafts these pieces. “
Katie Bauersfeld,
Global Director of Brand Planning, Sage
“Operationally he is the most organized and buttoned-up client you will ever know; exacting in every detail.
Elisabeth Fogli,
Producer/Director, Corvid Films
“During the years we worked together at Publicis Dialog San Francisco Alex helped us win the greatest number of advertising awards in the history of our agency.”
Jonathan Butts,
President, BlackWing Creative
“…an intelligent, quick thinker with the skills to set and execute a broad brand advertising strategy...”
Carolyn Crandall,
CMO, Attivo Networks
“Alex imbues communication with the kind of authenticity that connects customers, clients, and colleagues, making the brands he works for and with, human.”
Alex Bornoff,
Associate Director, Innovation Protocol

education

Bachelor of Science, Advertising

University of Texas at Austin

Let’s get your customers engaged and your sales team cheering!

alexander.grossman@gmail.com
linkedin.com/in/alexandergrossman

 

+1 415-407-2912