Different: Sage Business Cloud Advertising Campaign

How does Sage differentiate itself during their busy shopping season: tax time?

For purveyors of accounting software, the approach of tax season is like the approach of Thanksgiving. It’s their main shopping season. Sage rises above the chatter during this highly competitive time by positioning itself against the “One size fits all” business solutions of its competitors. With Sage, customer can be sure of getting software that matches their unique needs. Equally important, this is the opportunity to move old-school SMBs “into the cloud” with their SAAS solutions in anticipation of the UK government’s MTD (Making Tax Digital) requirements.

In our third advertising campaign outing with UK celebrity brand ambassador and “Sage customer for life” Peter Jones, we lean on this entrepreneur to help promote Sage’s “different” message and invite prospects to take a consultation with Sage’s MTD experts and a trial of Sage Business Cloud solutions. We shot all the TV scenes in actual Sage customer stores across London.

Across the campaign’s 7-week TV, radio, display and social campaign effort, we generated a total of 11,927 net new MQLs, from 21,716 campaign landing page sessions, resulting in 640 closed won opportunities. Which were anticipated to deliver £3.1M in subscriptions in their first year.