Product Sizzle Videos:
The Sage Demo Shorts (2017-2018)

A visually arresting production approach brings creativity and consistency to a fragmented video library

To elevate our standards and unify all product video content across the company, we developed a strategic tiered architecture that divided all video content into four levels, each one focused on communicating the Sage Mission, the Sage Difference, and Crystal Clear Product Positioning, for every stage of the buyer’s journey. At the top of the sales funnel, we created a segment of demo videos called Product Sizzle Videos.

These videos, set to a driving music track, built around key product benefits, featured a dramatic animated type treatment cut with footage from real Sage customers using one of the four leading Sage Business Cloud Solutions. The templatized approach enabled us to move quickly through production, standardizing execution to save money and time, crafted with scripts developed in collaboration with Product Marketing input and publication supported by the Content Marketing team.