Race to the Reward: The Sage Platinum Elite Club (2018)

Earning a place in Sage’s employee reward program, Platinum Elite, isn’t a sprint. It’s a year-long endurance race.

To help Sage colleagues and partners deliver on our revenue goals, an annual competition to join the Sage Platinum Elite Club was established that incentivized performance and rewarded achievements with a big team trip to an exotic locale. In 2018, the Sage Platinum Elite Club program was in need of re-invigoration. The Brand team developed a year long program, “Race to the Reward”, that leveraged the marathon metaphor, reminding colleagues this was a year long commitment, not just a last-quarter-of-the-year sprint. With multiple touches throughout our fiscal year, including videos, email, intranet landing pages, inspirational break room posters, screen-savers and a work-out Spotify playlist, we ultimately inspired 100 colleagues out of 10,000+ to cross the finish line, landing in Koh Samui, Thailand​.